An initiative to align corporate cross-functional groups (engineering, product management, marketing, sales enablement, program management and sales operations) to provide coordinated training and enablement for Distributors, partners and direct sales to stimulate customer interest in new products. Established a target sales ramp goal based on both historical data and corporate targets. Included major process changes with Distributors and Partners to allow products to be available and communicated prior to general availability.
Result: In less than six months, achieved a demand increase in pre-orders by $70 million dollars (a growth of 10x) and an increase in sales ramp on new products by 30% over historical product families.